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Interaction13 互動設計研討會系列報導:John Kolko專訪

Pre-interview questions for Mr. Jon Kolko:

訪談前置問題

Recently there are many calls for the ‘social turn’ in Design field. Also we can see many new terms arising such as “Social Innovation”, “Design For Social Change”, “Design for Social Impact” ,etc. How do you see and what do you think about this phenomenon? Do you think such ‘social turn’ in Design field is a necessary trend or a new paradigm?

近來設計界有不少提倡社會實踐的呼聲,諸如「社會創新」、「為社會變革而設計」(Design for Social Change)和「為社會影響而設計」(Design for Social Impact)等新字眼紛紛出現,想請教你對此現象的看法如何?設計的社會實踐究竟是必然的趨勢,還是一種全新的派典(paradigm)?

Design has always been focused on making the world better – through aesthetics, usability, or emotional branding. It seems like a logical next step for design to focus on large-scale social and humanitarian problems. This is aligned with a view of design as a strategic way of solving problems, rather than just producing artifacts. When designers strive to solve problems, and focus their energy on social and humanitarian problems, they can leverage systems thinking in order to drive empathetic, thoughtful solutions to big problems.

無論透過美學、易用性或感性品牌行銷等手段,設計的焦點一直都是讓世界更美好。因此,今後設計的下一步若轉向探討廣泛的社會和人道問題,亦十分合理。這種走向,和把設計視為解決問題的策略方法一致,而不僅是單純製造工藝品的方法。若設計師傾力解決社會和人道問題,便能應用系統思考方法,為這些困難議題設計出同理且貼近人心的解決方案。

About AC4D:
What motivates you to start AC4D? What’s the real purpose for building a school like AC4D?
How the idea of AC4D was developing and how’s it going?
AC4D teaches Interaction Design and Social Entrepreneurship. Why these two realms are emphasized on & What are their relationships?

關於AC4D
創辦AC4D(奧斯丁設計中心)這種學校的動機和目的是什麼?
AC4D的概念如何形成?它的發展現況如何?
AC4D提供互動設計和社會創業課程,為什麼著重在這兩個領域?它們之間的相互關係如何?

Austin Center for Design (AC4D) grew out of a perceived gap in design education.  I had a number of alumni from other schools, who were wondering how they could apply the things they learned in school in meaningful contexts. And, they were asking for guidance about education around elevating their practitioner skills to a more strategic, thoughtful level. AC4D attempts to teach students those things: to elevate their practice in order to become a more critical part of an organization, and to simultaneously redirect their efforts from driving consumption, towards problems worth solving.

The school is now in its fourth year. Our students learn interaction design, social entrepreneurship, service design, and a thoughtful way of approaching wicked problems. Alumni who choose to work in traditional circles after graduation have found jobs in large corporations and in agencies, where their process is respected. Those who choose to start companies are able to drive a double-bottom-line focus through their product and service design.

AC4D起源自設計教育裡我觀察到的鴻溝。我發現有些來自其他設計學院的學生,不確定如何才能在真實世界中應用學校所學;此外,他們也一直在尋求協助,希望有課程資源能提升實務技巧,到達更策略性和貼近使用者的層次。AC4D希望教導學生提升設計實務能力,以在企業中扮演更關鍵的角色,同時將精力用於解決重要問題,而非刺激消費。

現在AC4D成立第4年,學生研究互動設計、社會創業和服務設計,並尋求細心思考的方案解決棘手問題。選擇傳統設計圈就業的畢業校友任職於大型企業,可以依循他們的設計流程來工作。自行創業的校友也能透過產品和服務設計,成功結合營利和社會目標。

About Asia & Taiwan:
In terms of social innovation, do you see any social or cultural opportunities for designers in East Asia?
How do you see interaction designers doing social entrepreneurship? What would you suggest for Taiwanese people (or Asian people) doing social enterprise in East Asian countries?
Do you have any words or suggestions for general Taiwanese designers?

關於亞洲和台灣
1) 就你的看法,東亞的設計師有無任何社會創新的社會和文化機會?
2) 你如何看待互動設計師進行社會創業?可以給在東亞國家進行社會企業的台灣或亞洲創業家一些建議嗎?
3) 有任何對台灣設計師想說的話或建議嗎?

Social entrepreneurship is highly contextual, and extraordinarily local. The idea that a designer in America can somehow solve a problem unique to another country is ridiculous. Asia – like the United States – is struggling with issues of growth, sustainability, and economic inequality; but a solution that may work in a city in the US will not work in Asia. And so these solutions need to be developed by designers working in Taiwan, China, or other countries; the solutions should be local, in order to support the people that will benefit from these local solutions.

社會創業往往地域色彩濃厚而需因地制宜。想要一個在美國的設計師解決別國獨有的問題,是很荒謬的想法。亞洲和美國雖都面臨成長、永續和貧富不均等問題,但在美國行得通的解決方案,在亞洲卻無法成功。因此亞洲所需的解決方案必須由台灣、中國或其他當地的設計師發展,這些方案也必須符合當地現況,並為攸關者提供服務與益處。

4. Could you tell us a bit about your current plan / on-going project?

In addition to running Austin Center for Design, I run product design and innovation at an educational software company in Austin, Texas called MyEdu. I’m working on completing my fourth book, and continue to explore topics related to innovation, social entrepreneurship, and product management.

4. 可以談談你目前有甚麼規劃和專案嗎?

除了奧斯丁設計中心,目前我負責一家在奧斯丁的教育軟體公司MyEdu的產品設計和創新。此外,我也正著手進行第四本書,並持續探索與創新、社會創業和產品管理的相關議題。

 

Interaction13 大會官網:http://interaction13.ixda.org.tw
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☆ 本文轉載自:IxDA互動設計在臺灣

台灣科技大學MBA碩士班學生,來自文化氣息濃厚的台南,對於社會創新、互動設計與服務設計有興趣,目前努力學習中。Just do it!